Please note: I'm not going to include certain hair care products that are expensive salon brands that just happen to be sold at the drugstore. That is cheating and totally unfair to the cheapies that have earned their right to be recognized. In no particular order:
L'Oreal Voluminous Mascara:
Besides having hair color and hottness in common, Gwen Stefani and I both love this mascara. I used to really love it until they changed the formula to a much thinner and watery consistency. But I find that if you dab off the excess goop, you will get something less messy and tackier. Voluminous is just one of those great tried and true mascaras that you can always fall back on if you are in a pinch. It does what it says, and in my opinion, really holds the curl and makes your lashes long and full. I prefer the waterproof formula because I feel like it dries easier and is longer lasting.
WetN'Wild Color Icon Eyeshadow:
Of course this one was going to make the list. The most impressive drugstore product as of late. I have a review of this from a post last month so I won't say too much. The following words will sum it up: Soft. Pigmented. So blendable. Beautiful shades. Directions embossed into the shadow for where to place each shadow on the eye. Cheap. And to summarize: best drugstore eyeshadow ever.
Milani Lip Flash Pencils


Crest 3D Advanced Vivid Whitestrips:
These just work. Thats kind of all you need to know when it comes to whitening strips right? Oh, except if you have sensitive gums and/or teeth and can't deal with a whitening product that is not sympathetic to these concerns. The advanced seal style strip is a big improvement over how they used to do things in reference to the way that they stick to your teeth. With these, you are still able to drink although I don't really prefer to, and the best part is they don't slide around. 30 minutes later you have noticibly whiter teeth. And after 3 days of faithful applications you will really notice some big time improvement. The Advanced Vivid is the second highest strength of an over the counter Crest whitening product. The strongest being the Pro-Effects line. During the $10 off sale of Crest Whitening Strips at CVS last week, they were totally picked over and left me no chance to try the Pro-Effects that I've been dying to try. But seriously, how much whiter can my teath get? They will be transparent soon!
Cover Girl Eyeshadow Trio Shimmering Sands:
This is the very first eyeshadow, drugstore or not, that I've hit the pan on. This was my perfect go-to neutral eye palette. Each shade had a slight shimmer to it which made the colors prettier and less common. The darkest brown in the trio was, in my opinion, not dark enough for a crease shade. There wasn't enough of a contrast between that and the lid shade. But I wore the shadows on days that I didn't feel like creasing it up and just wanted a fuss-free single eyeshadow and brow bone highlighted look. I hope they don't discontinue this like they did my only other favorite CG shadow, Raisin. I'm not alone in my love for the trio. I've seen it featured by two very well known YouTube makeup gurus who share a similar appreciation for the Cover Girl eyeshadow trio. And finally, who doesn't love a trio? You have everything you need in one compact and the company has already taken the guesswork out of which shades compliment which and what to pair what with. Next one to try is the CG quad called Drama Eyes. Everything you need for a great smokey eye!
Do you know what I hate about sunscreen? That it contains sunscreen. It makes my face shiny, often gives me breakouts, and makes foundation application brutal when it doesn't dry well enough to create a smooth canvas. Skipping it all together is just not an option. Thankfully, I don't have to. This stuff is great because of the "dry-touch" quality it has. Sure, you'll still get a slightly shiny and sticky feel at first but it sinks in quickly, making foundation application a much more tolerable process. I use this on my face, neck, and chest every morning even when its cloudy and cold. You should just get in the habit of applying it daily rather than it being dependent upon the weather conditions for the day. This type of poor decision making leads to lots of skippage and who knows whether that specific day you skipped sunscreen was the very day that you created a vulnerable surface for cracks or sun spots. Oh, the horror! Did I mention its an Allure Editor's Choice Winner?
NYC Lipsticks:


Anything with Royal Jelly is bound to be worth trying. This is a body lotion that has natural mica that works to enhance and brighten skin tone. Mica is the ingredient used in a lot of face makeup products to add a certain shimmer or sheen. And that's exactly what it does in the Radiance lotion. It isn't glittery. It is a beautiful subtle shimmer that you can live with. If you aren't into the self-tanner thing but you want to spice up the appearance of your legs another way, this is a good way to go. It is not a fragrance free product by any means. I am quite positive that the scent will qualify it as a love it or hate it product. Personally, the scent has grown on me and I love it. And I usually hate strongly scented lotions. Unless its Alien body lotion by Theirry Mugler and then I could gladly bathe in it. No sulfates or parabens. Let's dish about Royal Jelly for a minute. This is one of natures very nourishing substances. It is a honey bee secretion and has been said to be useful in a laundry list of heatlh conditions. Of course, no solid proof of this. But there never usually is with beauty products. Also available in supplement form, Royal Jelly is used to stimulate brain cells and other internal conditions. Radiance lotion is also packed with 134 nutrients including Vitamins A, C, and multiple B's. Finally, Sunflower Oil to moisturize and Mica to provide the shimmering glow. Love.
Ecotools Makeup Brushes:
Drugstore makeup brushes are known for being synonymous with crap. But not these. They are so so so soft and very good quality for the price. I particularly like their concealer brush (although it was given a swift kick in the ass when my Sephora pro-platinum airbrush concealer brush came along), their dense swivel style kabuki brush in the travel case, and their mineral powder brush. Personally, I never used the mineral powder brush to apply mineral powder with because I like a fuller coverage and it isn't dense enough to prove this finish. It is a perfect bronzer and powder brush. Like for setting your makeup with translucent, pressed, or loose powder. And its environmental properties make it very good for sensitive skin or those with allergies to goat hair, often used in higher quality brushes. If you like these but want to go even cheaper, Elf makes some really good eyeshadow brushes for $1 a piece! Since Elf isn't at the drugstore but is cheap enough to be, I'm not making it its own spot in the list. My recs? The large eyeshadow brush and the crease brush. These are brushes you are going to use more so than most of your other brushes for the eyes and so having a bunch of these is not unheard of. Especially if you're a junkie. I happen to love my Elf crease brush moreso than most of my more expensive ones because it works for application as well as blending. Back to Ecotools, these are the best of the drugstore by far.

I do believe this was the first sulfate-free product line of its kind in the drugstore. And they went all out with the packaging and product selection for this smart line of products. Just as sulfates were beginning to take all the blame for hair color fading and drying, L'Oreal stepped in and gave us an option that doesn't cost $30 a bottle. And its really good stuff. I have the shampoo and conditioner in the Reconstruct line (the green one), as well as the Rosemary Mint deep conditioner, and the Overnight hair repair treatment. I really have no complaints on any of them. In fact, I was very relieved that I could have a less costly and more accessible drugstore back-up when my "good stuff" ran out. Having my L'Oreal lessened the severity for running out immediately to re-purchase my Pureology or Rare Elements hair care. I must say the most memorable quality of all of these L'Oreal products is the scent of the Rosemary Mint deep conditioner. How can you go wrong when pairing the two to combine one amazing scent? You can leave it on for longer but even just five minutes is good enough, and when you go to rinse it your hair is incredibly soft and very nourished. I purchased the overnight hair treatment last week and I am loving the concept of these type of treatments. I often forget or don't have time to do deep conditioning treatments. My idea of washing my hair is usually a time sensitive very rushed "must do before baby wakes from nap" activity. Now I can relax and apply it to my dry hair at night, throw it back in a ponytail and it will do the work while I sleep. It also smells very appealing and even creates a beachy wave kind of look after applying it and it mixing with the styling products already on my hair from earlier in the day. Thumbs up L'Oreal. You have taken two of the spots on my list already!
Jergens Natural Glow Moisturizer (the body as well as the separate face version):
I hate self-tanning lotions. Hate them. I hate the mess, the stickiness, the smell, the transfer onto my clothing, the possibility for streaking, the fact that I can't get it to blend naturally on my feet, and just the effort it takes to apply it. I've used some pretty terrible self-tanners in the past but this one is a very subtle and worry free type of product. It doesn't blatantly tan your skin immediately. Rather its more of a gradual process. Its a very creamy and easy to work with formula. Some self-tanners are sticky and drying and require the use of a moisturizer along with it to be able to really spread all over the skin. This one is a moisturizer and so its like a 2-in-1 type of product. It doesn't smell terrible and the self-tanner smell is masked pretty well but its still there. I've been using this stuff for a couple of years. I used to be a faithful L'Oreal (there I go again, enough with the L'Oreal) Sublime Glow user but this has been more difficult to find as of late. Jergens has stepped up to be the front-runner because of this. No-fuss. Subtle. Moisturizing. Non-offensive smell. That about wraps things up.
L'Oreal Sublime Glow Moisturizer:
As previously mentioned, I was a faithful user of this product until it became harder to find. I can still get at Ulta so at least its out there somewhere. I really like this stuff. It gives you a very natural bronzed look with the added bonus of a subtle shimmer. It is a moisturizer first and is merely infused with self-tanner to give you a buildable amount of color. Its not so strong that you can't use it just on your legs if you want to for fear of looking pale on top and dark on the bottom. Formulated with mango butter, sweet almond oil, and vitamin E.I've known girls to use it every time they shower because it mantains a natural appearance. It isn't the type of product that the more you use its going to get darker and darker. After the bronzing gets to a certain point, it kind of stabilizes so that the extra applications work to mantain the look. Its not super sticky but you certainly need to let it dry before putting on your clothes. Some girls prefer to use it at bed time after they've showered so that it can develop over night and therefor lessening the potential for transfer onto your clothes. Having said that, you run the risk for it transferring on your sheets instead. But, if your sheets are brown or even orange, you shouldn't really notice this. Of course, my sheets happen to be white so there is no winning for me. This stuff is totally worth the transfer risk. Its that good.
Maybelline Dream (or Matte) Mousse Blush:

Nivea Lip Care lip balm:
Not a fan of too many lip balms. They are either too greasy and slip right off the lips in 2 seconds (I'm talking to you Soft Lips) or they are too "medicine-y" tasting like the Burt's Bees Lifeguards Choice with SPF. Formerly a fan of the traditional Burt's Bees lip balm, I became increasingly unhappy with the peppermint oil. Oil of any kind is kind of a deal breaker if you want to protect your lips from the sun's evil rays. I decided to try the Nivea Lip Care balm which had a tiny bit of SPF in it. Some is better than none, right? I got the original in the blue tube first. Loved it. It was really smooth and sort of slippery like I just mentioned I hated but this didn't bother me. Even though the balm would often fade quickly, it left my lips moisturized and that's really all that counts. I enjoyed the light scent of the bright white balm. There was something very soothing about it. I decided to take it a step further and get one of the tinted lip balms in the same line. Naturally, if I'm going to tinted I'm going to big. And so I chose the cherry one. It has the most amazing and delicious true cherry scent. Its what cherries should actually smell like but don't. But it doesn't provide the tint that it claims to give you. Oh no. Its less of a tint and more of a full-on red lip. Which I happen to love. Of course, its still a lip balm so how bold can it be? Well, its certainly noticable but that flavor is so worth it. In the mornings when I would take my daughter to school, I always apply a lip balm in the car. All I happened to have was the Nivea cherry lip balm. I had not a stich of makeup on my face because at this time I had a newborn at home and hadn't gotten my sexy back. I would apply this stuff and then instantly regret it because who goes to preschool with a full-on red lip at 9:00 am?! Well, I mean, besides me. I got over this and reminded myself that its only a lip balm, you got a problem with lip balm ladies?
Olay Regenerist Wet Cleansing Cloths:
These are the only ones in the Olay line that I like. I've tried the ones in the blue packaging and the ones that you have to dampen yourself and that was just waaay too much to ask from a wipe. Wipes are supposed to be void of the amount of effort that I'm trying to bypass in the first place by using a wipe and not the sink. The effortless cleansing cloth that I go to for this is the Olay Regenerist wipes in the black package that are already wet. These are great for the morning when you don't really need to do a full cleanse again, having cleansed 8 hours ago, but you want to still feel clean and start with a fresh canvas. Also good for taking off the majority of makeup before cleansing so that you are not dependent on your cleanser alone to do the job. I've mentioned this before so if it sounds familiar, I used the same justification in my lemon juice toner endoresement. The cloths have anti-aging properties as well, so they do contain some silicone (Dimethecone to be exact). I am normally sensitive to this but there is often no way to avoid this ingredient. Its in just about anything to makes your face smooth. This product has been a staple in my collection no matter how many other variations and brands I try. Recently purchased the Korres makeup wipes and they don't even measure up to good old Olay.
Ardell Flase Lashes: Modlash

Wet and Wild Color Icon Blush:

Wet and Wild Eyeliners:
First, if you're a liquid liner kind of girl, the Megaliner in black is ridiculously good. A super duper rich black that rivals or exceeds any other black on the market. And the lastability is unmatched. You honestly have to work overtime to rid your eyes of this liner. Amazing longevity, price, shade selection, and anything else that goes into a decision to buy an eyeliner. And if a cream or gel liner is more your style, they make an equally fantastic eyeliner in this form as well called Mega Eyes Cream liner in blackest black. I just can't describe the blackness of this black. If there is something blacker than black then this is it. And once again, WnW has mastered the staying power factor. Let me put it to you this way, out of over 400 reviews, it has a very rare and impressive "will repurchase" rate of 86%. Its one thing to say you like a product, its another to say you will buy it again. There are millions of products that I like but wouldn't buy again because I've used better. That doesn't negate the fact that I did like the performance of the product. But if I say I'm going to buy it again then that means I can't live without it. It comes in a jar with lid and a brush to apply it with. Often times brushes are totally useless in this respect but this one is pretty descent. I know most of you know of Mac Blacktrack Fluidline which would be a comparible more expensive product. It doesn't have anything on the WnW.
NYC Matte Bronzer Sunny:


Noxema:
Good old Noxema. My grandmother had amazing skin. Not a wrinkle in sight. Of course, she never went in the sun and she was a fairly healthy eater. I asked her once what she used on her face and she said nothing special, just Noxema. You may think of a harsh or drying cleanser when you think of Noxema because of the tingle it gave. Well, they've repackaged and reformulation not too long ago and now it is perfect. Same blue but more updated packaging, same refreshing tingle, but this time your face doesn't scream for moisturizer after you're done cleansing with it. In fact, even someone with dry skin like myself, doesn't feel that tightening effect that you feel when your cleanser is too harsh. Something to consider: if your face feels tight after you cleanse, your cleanser is too harsh. Try something formulated for normal to dry or just dry skin. I love Noxema because it really feels like its working and that tingle really wakes me up and gives me the initial motivation to keep going with my cleansing and grooming routines. I used to drag all day when I was too tired to even cleanse my face during the newborn baby face. The minute I took the time to force myself to cleanse and use Noxema, I felt so much better. I also like it for shaving my legs and the occasional sunburn.
Tresemme Heat Protection Spray:
Rounding things out is a very cheap and very effective hair care product. I have to admit, the Tresemme line has always intrigued me for some reason. Maybe its the commericals where the very upscale salon uses Tresemme exclusively and the women leave with amazingly thick and shiny hair. I'm such an easy sell. Anyway, I've gone through a few bottles of this stuff which almost never happens. I usually move on to something else as far as styling products go. I'm only ever loyal to my shampoos and conditioners. However, this stuff made the list. It is supposed to go on your hair after its been towel dried and before using the hair dryer. I would use it with some sort of styling cream for added protection, especially if you use more than one potentially damaging heat tool. I like how well this stuff comes out. Each spray covers a lot of ground and comes out smooth and even. It has dispenser that looks like the spray mechanisms on those clear plastic water bottle sprayers (nice description I know). These suckers really distribute the product in the way that I like. I'm also not alone in my dediction to this product. I've seen it featured in a lot of favorite hair products videos. Even from women who use mostly exclusive and expensive products on their hair.
More Drugstore Favorites! Videos that you may enjoy, from some of my favorite and most capable YouTube makeup gurus! These are some of my favorite kind of videos to watch. I love the format. I'm sure some of my picks will also overlap with theirs. There are just some products that are that good.
What a great post! Thanks for sharing all that information. I am a fan of Wet n Wild actually. I mean, definitely not as pigmented as other brands but for the price it's a great deal. Also, I have been using Burt's Bees Radiance Cream for months now and absolutely love it. Remember to store it in the fridge though. (Because it's organic, it can grow mold very easily.)
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