The latest mascara launch by Maybelline has generated quite a buzz. They call it The Rocket with claims that your lashes will skyrocket to unimaginable lengths. They didn't quite put it that way but it was something along those lines. I have a hate/hate relationship with Maybelline mascara. I have never liked a single one of them and I've tried several. Back in high school, I did like Illegal Lengths but they discontinued it and years later released it under a similar name with much crappier results. So I stopped by Walgreen's to pick up the latest mascara that I've heard a lot of bloggers and vloggers talk about. The packaging and pretty pink brush is quite pleasing to the eye although the pretty pink would of course disappear once dispensed inside of the tube. I must say, I was very impressed with this mascara for about the first 5 minutes that it was on my lashes. The brush is designed in a way that offers true separation and definition for the lashes and it really does work that way. I was also pleased with the length and volume and felt that it was pretty buildable if you worked quickly. The brush is wide but not so wide that it jacks up your lower lashes and ends up all smudged underneath (I'm talking to you, Lash Blast). So what's not to love in a mascara that gives separation, definition, length AND volume? I will tell you what's not to love, it doesn't hold curl and it smudges all over the place when my lashes touch my upper eye area. One minute I look in the mirror and I'm loving what I'm seeing. Not five minutes later, I look again and my lashes are drooping and feel all flimsy. Not a fan of that look. Halfway through the day, I see a bunch of smudging going on and this is when I've thrown in the towel and chalked up another big fat loss in the Maybelline Mascara category.